Drawing inspiration from the brands heritage, this fall-winter, GUESS Originals is back with a capsule collection that has been created in the retro spirit of iconic GUESS style. The same spirit is reflected in this season’s GUESS Originals advertising campaign, featuring beautiful, models Alex Lee-Aillon, Brianna Lopez and Alexis Ordonez. Photographed in LA’s Elysian Park by photographer, Silas Lee, with Paul Marciano Chief as  Creative Director, the campaign celebrates the brand’s vintage Cali roots – perfect for setting the tone of this retro capsule.

Brimming with 90s appeal, the Originals collection for both men and women offers t-shirts, sweatshirts, hoodies and tracksuits with logo mania prints and clean monotone finishes in a palette of red, powder blue, grey and yellow, balanced out by timeless black, white and blue. Triple-color and tie-dye stripes take focus on long and short-sleeved tees.

For women, logo pieces are paired with denim on denim, complete with high-waist boyfriend jeans and medium-wash denim jackets for an effortlessly relaxed effect with a feminine grunge twist. For a sexy twist, the high-leg bodysuit in four-tone stripes makes a head-turning appearance.

Meanwhile, men wear the logo hoodie in mustard or navy with loose-fit jeans or go all-out old-school by combining long-sleeves layered with retro-print GUESS logo tees. The blue logo tracksuit exudes confident male style with simple yet striking effect, while girls embrace the androgynous look with belted baggy jeans and GUESS logo beanies, finished with a loose-fit white GUESS t-shirt.

Washed denim in classic blue hues ensures the laidback vibe of this all-American, teen spirit collection – a perfect celebration of the independent-minded GUESS ethos.

Find all campaign images here

Dorothée Marcus PR Manager, MMBSY



About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit