Break the rules in style with the GUESS AMERICAN ICON CAPSULE

Break the rules in style with the GUESS AMERICAN ICON CAPSULE

Make an impact this fall-winter thank to the new GUESS American Icon capsule collection. Confidence is key for the GUESS woman as she wows in eye-catching looks with statement appeal. This fiercely feminine capsule has reinterpreted iconic patterns with contemporary chic, refined fabrics and prints for a new take on anarchic style.

Why follow rules when you can break them? This iconic capsule reinterpreted in pop tones is all about rebellion with spray-painted digital prints, overlay check prints, and classic pois and houndstooth with a punk twist. Confident tones of camel colors are mixed with fuchsia and red with touches of bright green, black and white check in a palette that enhances classic patterns and textures with a modern twist.

Oversized silhouettes complement fitted waists and sheer detailing, while cozy puffa and sumptuous faux fur in strong tones keep the winter cold at bay, along with pop fur jackets with sprayed polka dots and printed face motifs. This punky capsule also highlights outerwear, with key pieces such as the reversible coat with its striking graffiti lining and the transparent nylon down jacket with colored feathers inside.

Dorothée Marcus PR Manager, MMBSY


About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit