Conquer the athleisure trend with GUESS

Conquer the athleisure trend with GUESS

FALL WINTER 2020

The athleisure trend continues to gain momentum, once again making it one of this season’s hottest looks. Sportswear has become a cultural phenomenon – it’s no longer just about sports and physical activity, but culture and style, fashion and activewear. It is a question of defining a new concept of streetwear, in which comfort and style, function and fashion meet and influence each other. The term athleisure is the union of these elements: performance and functionality, comfort and oh-so-flattering appeal.

For Fall-Winter 2020, the GUESS Activewear collection plays with a variety of palettes and looks, combining tailored detailing with loose-fitting long pants and hoodies, contrasted with crop tees, active bras and leggings. Feminine styling is enhanced with summer yellow, hot pink and black, white and grey tones. Meanwhile, hooded puffer vests, short pants and hooded long sweatshirts create a futuristic glam silhouette in shimmering and metallic fabrics, eye-catching prints and tech details. Coated jersey, mesh fabric, scuba and lycra ensure flattering finishes.

Streetwear styles are also given the athleisure twist with zip tees, jumpsuits and hooded sports jackets. Think elevated utility meets nineties minimalist with tank tops and biker short pants. GUESS logo details accent a classic palette of primary red and blue, with grey tones, black and white. Terry fleece, microfibre and sustainable polyester and highlighted with lace panels and band detailing. Essential leggings and flattering active bras feature throughout, teamed with comfy sweat tops and a variety of t-shirt silhouettes – perfect for layering up for on-trend workout sessions and casual urban adventures alike, promising performance and fashion in one with this season’s favorite trend.

Women

Men


ALL IMAGES

Find all GUESS Active lookbook pictures here, all GUESS Active womenswear packshots here, and all GUESS Active menswear packshots here.


Dorothée Marcus PR Manager, MMBSY

 

About Guess Jeans

GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. GUESS? products are distributed through branded GUESS? stores as well as better department and specialty stores around the world. As of February 1, 2020, the Company directly operated 1,169 retail stores in the Americas, Europe and Asia. The Company‚Äôs partners and distributors operated 560 additional retail stores worldwide. As of February 1, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.