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Conquer the athleisure trend with GUESS Active

Conquer the athleisure trend with GUESS Active

GUESS ACTIVE SS21

The athleisure trend continues to gain momentum, once again making it one of this season’s hottest looks. Sportswear has become a cultural phenomenon – it’s no longer just about sports and physical activity, but culture and style, fashion and activewear. It is a question of defining a new concept of streetwear, in which comfort and style, function and fashion meet and influence each other. The term athleisure is the union of these elements: performance and functionality, comfort and oh-so-flattering appeal.

Summer-ready, modern athleisure has arrived thanks to the GUESS Activewear SS21 collection. Ready to run the city, this selection of crisp, clean and urban designs made with technical materials and sporty finishes takes on athletic femininity for the GUESS woman with summery pastel tones and flattering silhouettes. Meanwhile, the GUESS man assumes minimal, understated confidence in comfortable everyday pieces that play with a light, seasonal color palette with contrasting detail for the ultimate sportswear style.

WOMEN’S COLLECTION

Nature meets technology in this eco-minded theme. A clean, feminine aesthetic combines with a palette of earth, nude tones in comfy-fit, flattering pieces that are ideal for everyday summer wear. Lightweight, technical fabrics are complemented by tie-dye finishes and branded drawstring detailing for understated athletic appeal that is street-ready.

Find all SS21 GUESS ACTIVE Womenswear packshots here.

MEN’S COLLECTION

This energetic yet understated array brings together nineties influences and pop accents to create an athletic, everyday look. Deep blue shades set off bright colors with vibrant touches, adding a unique touch to simple looks that promise laidback and easy-to-wear appeal for the active GUESS man, enhanced with comfort fabrics and graphic logo touches.

Find all SS21 GUESS ACTIVE menswear packshots here.

Dorothée Marcus PR Manager, MMBSY

 

 

 

About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company‚Äôs partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.eu.