GUESS & Jennifer Lopez going on tour!

GUESS & Jennifer Lopez going on tour!

GUESS Announces Official Partnership with Jennifer Lopez’s “IT’S MY PARTY” Concert Tour

This summer GUESS is proud to announce its official multifaceted partnership with Jennifer Lopez’s “It’s My Party” Concert tour starting June 7th at the tour kick off in Los Angeles, California at The Forum and continuing through August 2019.

 In honor of this exciting partnership, GUESS will be launching an exclusive collection of concert merchandise as the official It’s My Party Tour merchandise partner.  Select pieces from the capsule collection will be available at GUESS stores and at and will feature various concert t-shirts, as well as a classic GUESS denim jacket with a colorful J.Lo pop art graphic on the back. The full assortment of merchandise will be available for sale at the “Official Tour Merchandise” pop-ups within the concert venues.

                                                          Sneak peek shared by JLO herself on her social media

Next to the promotion, they allow any GUESS customer to be eligible to win concert tickets to the hottest tour of the summer and autographed tour merchandise signed by Jenny from the Block herself. There will be multiple on-site activations and branding touchpoints within the concert arenas including highlight videos that will play for all concert goers.  Jennifer Lopez’s back-up dancers will wear custom designed GUESS pieces, as well as for rehearsals. Jennifer will also conduct her after-show meet and greets wearing looks from GUESS and Marciano.

 GUESS x Jennifer Lopez “It’s My Party Tour” concert merchandise will be available at select GUESS stores in surrounding cities that correspond with the tour stops and on starting June 7th.

About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit