Guess introduces new performance denim in the SS17 collection

Guess Invests in Innovative Denim Technology

Denim reaches a whole new level in Guess’ SS17 #Smartguess range of performance denim, with futuristic finishes and washes offering a brand new jeans experience.

The Cold Black line, enriched with heat-regulating technology, reflects sunlight more effectively than conventional black denim, with a sun protection factor of over 30. As a result, heat build-up on the body is remarkably reduced, allowing you to enjoy those warm summer days with an everlasting sense of coolness and well-being.

Stay White guarantees beautifully white jeans at all times, due to a special treatment that protects them from water and oil-based liquids and ensures whiter-than-white results for up to 20 washes.

The dry-fast technology of the Fast Blue line of highly breathable, water-resistant denim conveys moisture away from the body, for a feeling of total comfort.  

With a wide offering of styles, you will be able to choose between flared jeans with front patch pockets for a touch of feminine self-confidence, skinny curve-enhancing fits to boost your sex appeal, and cheeky cut-off shorts for a hot summertime look.

Contact us
Magali Van Steenwinckel Media Mania
Magali Van Steenwinckel Media Mania
About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit