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GUESS JEANS goes back to the roots

GUESS JEANS goes back to the roots


This summer heralds a collection of iconic, ultra-summery pieces that are fresh off the beach. Drawing on timeless GUESS DNA, this season sees a return to the roots with key looks inspired by memorable campaigns and defining GUESS style. Laidback yet ultra-glam, GUESS girls make a statement in pastel, feminine looks with flattering silhouettes and flirty ruffles, before setting off on a summer road trip.

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Ocean Drive

Escape to Miami with this playful and feminine line of pin-up inspired, sexy silhouettes that mix & match with on-trend denim to create fun, confident looks. Ditsy florals contrast with gingham, micro and macro dots, for an ideal iconic look. Ruffles add movement to fitted cuts and flattering waists, while a palette of pastels enhances confident red, black and white tones for an artist twist.

Mojave Desert

It’s time for a road trip! A spirit of adventure sparkles throughout this sexy array of romantic, retro-inspired pieces. Animalier prints work alongside tie die and tropical prints, while crayon flower and lovely roses prints add a dreamy vintage appeal. On the road, denim is queen with bleached jeans, white denim and summer sand tones. Cut-out embroideries, macramé and broderie anglaise make for an eclectic mix of texture, while vintage desert tees add a relaxed touch. Sun-kissed pinks yellow and sun-faded black complement an earthy palette.

Guess Islands

Summer is truly here, thanks to this energetic line filled with surf and good-vibes. The ultimate beach party look, complete with bold prints, flirty mini dresses and 70’s surfer-style touches. Effortlessly sexy silhouettes with cropped legs, mini shorts, loose frills and casual flowing skirts are boosted with Hawaiian prints, alongside jungle and flamingo touches. Vitaminic tones of blue play with jelly pink, orange and pop yellow for a tropical color code.

Find all available SS21 pictures the GUESS newsroom.

Dorothée Marcus PR Manager, MMBSY






About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit