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Beware for tropical fever!

Beware for tropical fever!

GUESS JEANS Menswear SS 2020 collection report

This summer brings with it a collection bursting with vitality - straight from Beverly Hills. GUESS boys take the season by storm in bold outfits overflowing with bright tones, finished with retro twists and fun prints filled with refreshing sunny vibes.

The Guess Beach Club

Stay cool with the contemporary L.A.-inspired style of this relaxed line. With its bright colour palette of statement colours, retro logos and assuredly hip appeal, GUESS boys take over with foliage and palm prints, complete with sport detailing and technical comfort for easy-to-wear outfits that are just the thing for the coming summer. 


Tropical fever has hit with jaw dropping looks straight from the summer islands. Tie-dye meets camo, while combat details clash with all-over parrot prints, all electrified by a zingy palette of bright tones and  logomania finishes. Combined with plenty of carefree attitude and relaxed, stylish silhouettes, the season is here for the taking! 

Tropical Neon

True to its name, this line is filled with neon allure, complete with fresh prints and logomania detailing, all inspired by nineties surfer style with a summery grunge twist. Superlight fabrics ensure all-day comfort, while cool silhouettes in multicolour dyes with tropical details ensure laidback beach vibes.

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Dorothée Marcus PR Manager, MMBSY




About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company‚Äôs partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit