Guess Originals SS18

Guess Originals SS18

Guess presents Guess Originals, a project focused on fashion design that brings together important icons from culture, fashion, art, and design. Taking inspiration from 30 years of creativity and innovation, each collection celebrates the contemporary and timeless style of GUESS marked by the vision of Paul Marciano, founder and creative director, and from a group of experienced collaborators, the best in their resepctive field.

GUESS Original’s first partnership is with the multi-disciplined artist A$AP Rocky. The collaboration recalls the 90s, a decade when A$AP Rocky and his fashion-obsessed contemporaries of that generation showed off the iconic triangle logo on the back pocket of their jeans.

The images of the LA-based campaign are marked by the participation of models and social-influencer friends of the artist. The collection is a reference to youth music culture from the 90’s, perfected by a touch of contemporary. To celebrate the artist, the logo takes the $ of A$AP transforming the original GUESS logo into GUE$S.

Laura Buydaert Media Mania
About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit