GUESS Women SS18: Denim Technology

GUESS Women SS18: Denim Technology

A sense of true American denim merges with streetwear influences for the GUESS collection that communicate an authentic yet modern appeal. Iconic denim styles, such as the straight leg jean, the trucker jacket and the high rise cut offs, are filtered through contemporary lens. Customized details & embellishments add a fresh-playful side to vintage washes and a strong attitude.

Destroy is a key as well as salt & pepper 90’s texture, soft dying and bleached effects. In term of technological innovations we are proud to offer a brand new range of superstretch denim qualities in ultra- light weight: denim has never been so close to your body during a hot summer day!

Laura Buydaert Media Mania Media Mania
About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit