A sense of true American denim merges with streetwear influences for the GUESS collection that communicate an authentic yet modern appeal. Iconic denim styles, such as the straight leg jean, the trucker jacket and the high rise cut offs, are filtered through contemporary lens. Customized details & embellishments add a fresh-playful side to vintage washes and a strong attitude.
Destroy is a key as well as salt & pepper 90’s texture, soft dying and bleached effects. In term of technological innovations we are proud to offer a brand new range of superstretch denim qualities in ultra- light weight: denim has never been so close to your body during a hot summer day!