GUESS Women SS18: Introducing Jennifer Lopez as the new face of GUESS Jeans

GUESS Women SS18: Introducing Jennifer Lopez as the new face of GUESS Jeans

This Spring 2018, GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez as the face of the GUESS Jeans Spring 2018 advertising campaign.

“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer Lopez. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.

The campaign, art directed by Paul Marciano and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.

Laura Buydaert Media Mania
About Guess Jeans

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of May 4, 2019, the Company directly operated 1,174 retail stores in the Americas, Europe and Asia. The Company‚Äôs licensees and distributors operated 550 additional retail stores worldwide. As of May 4, 2019, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.