This Spring 2018, GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez as the face of the GUESS Jeans Spring 2018 advertising campaign.
“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer Lopez. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.
The campaign, art directed by Paul Marciano and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.