The campaign, directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by L.A. based fashion photographer, Tatiana Gerusova, features Natasha and Devin in a carefree series of black and white images reminiscent of the 80’s and 90’s iconic GUESS ad campaigns. Gerusova, captures the girls’ playful nature and close friendship and allows the personality of their swimwear designs to become just as iconic as the photography.
The Summer GUESS x A Bikini A Day Swimwear capsule features quintessential GUESS designs and prints that embody the heritage of the brand and keep a woman feeling confident at the beach all day long. The collection showcases a variety of one-piece suits and two-piece bikinis in flirty gingham prints splashed with pops of pink florals to add color to the timeless pattern. Classic black and white suits in high-leg cheeky one-pieces cut with back plunging details are head turning silhouettes that never go out of style. Fashionable off-the-shoulder bikini tops paired with high-wasted bikini bottoms are trendy pieces fit for the stylish GUESS Girl who wants to make a statement wherever the warmer weather might take her.