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Introducing the GUESS Originals Summer 2021 Collection

Introducing the GUESS Originals Summer 2021 Collection

Timeless designs inspired by the California surf scene

The Summer 2021 GUESS Originals collection is returning with its newest essentials line coined the GUESS Originals Kit Program.  The program continues to be refreshed seasonally with essential core fits and colors featuring premium fabrics and timeless designs for both men and women.  The GUESS Originals capsule and Kit Program includes the brand division’s most contemporary denim styles and will be available beginning May 20, 2021, in select GUESS retail stores and guess.eu/guess-originals

GUESS Originals Collection

The Summer GUESS Originals Collection for both men and women takes inspiration from the California surf scene and features surf inspired graphics from the archives.  The relaxed California lifestyle inspires the pastel colorsand softer washes in this delivery.  The summer collection feature timeless silhouettes with a fashion-forward approach.

The women’s capsule incorporates a selection of ribbed dresses, tanks and crop tops in pale banana yellow and jet black. Knit sets in the form of button ups, off shoulder long sleeve shirts as well as shorts, top and cardigans provide ultimate comfort to your wardrobe. A two-piece matching crop top and short set in both bandana and daisy prints are the ultimate go-to summer styles that are both lightweight and fashion forward.  The denim options are available in the form of cropped mom jeans, high rise, carpenter fit denim and the debut of a retro-inspired wide leg style.

The men’s collection offers an array of tees, tanks, sweat shorts, slim and straight leg denim in light, dark, and black washes. Jogger pants, hoodies and crew neck sweatshirts return in gray, black and white tones and provide a laid-back look to your style.  All denim pieces from the GUESS Originals seasonal offering also feature the iconic triangle logo on the back pocket.

GUESS Originals Kit Program

Each style featured in the GUESS Originals collection pairs back to the core styles offered in the Kit Program.  Each silhouette included in the program emphasizes premium denim and heritage styles from the brand’s design archives. Men’s styles include an updated lightweight terry cloth on the crewnecks and is seen alongside breathable hoodies and shorts made to be worn year-round. The Kit pants are an assortment of elevatedlighttwill cargo pants, light chino khaki woven pants as well as light to dark stonewash denim. The Kit Program also includes chambray shirts and pocket tees for men. The women’s GO Kit Program offers a variety of ribbed tanks, bodysuits, mid-thigh shorts, as well as a light and dark stonewash denim jacket.

Pricing for the GUESS Originals collection + GUESS Originals Kit Program ranges from €29.90 to €99.90 for tops, bottoms, dresses, hats and denim.

Dorothée Marcus PR Manager, MMBSY

 

 

About Guess Jeans

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.eu.